2020 has been quiiiite the year, am I right? A lot of small businesses have been hit hard by the pandemic, and that’s caused a shift in more people wanting to “shop small” to try and support them.
As the holiday season was approaching, I kept thinking, “Ok…everyone wants to shop small…but what if they aren’t familiar with any small businesses? How will they know where to shop?”. Being the insomniac that I am, I had a random idea in the middle of the night.
WHAT IF I could create a digital, small business gift guide/catalogue? You know, like the ones that Amazon, Walmart, and LEGO have been sending to your house for your kids? But this would be for adults, and all the products in it would be from a small business owner. That little spark of an idea became a flame and I got to work. Let me tell you a little bit about the 2020 Small Business Holiday Gift Guide.